Facebook unveiled a new feature that will revolutionize the way we search on their social media platform. Phrases like “sushi restaurants my friends have been to” and “pictures I like” are just two examples how we will use Graph Search. For individuals, this is a great new way to interact with friends, find new places to visit and so much more.
For businesses, this is an entirely new opportunity to engage with users organically. These five things will prepare your business for the launch of this feature and increase your visibility on Facebook like never before!
1. Engage with Users
This new feature will reinforce the importance of engaging with your fans. Quality will be much more important than quantity of your fans with Graph Search. If you are a small business owner, this could be your time to shine.
Make sure your fans are actively engaged with your brand. The higher your engagement rates are, the higher you’ll rank in Graph Search results. This is a golden opportunity to reach new users and establish a solid rapport with current fans.
2. Encourage Sharing
When fans share your posts and your page with others, your Graph Search ranking (and Edge Rank) benefits. Contests and giveaways are great ways to get people to share your posts and talk about your brand to their friends. Always encourage fans to share your content with others to help your ranking.
3. Fill Out Your Page’s Information
Filling out the “About” section on your Facebook business page completely to help you rank in searches. Graph Search optimization will be just as key as search engine optimization. Make sure your page ranks highly by providing as much important information and keywords as possible.
4. Include Your Location
Make sure that you include a specific location; Facebook Graph Search is optimized for local search. This means that geotargeting will be used to help users find you. Even if you have multiple locations, be sure you list them correctly and completely.
5. Run Ads with Specific Targeting
It is likely that Facebook will receive data about users’ past searches, which means brands will be able to target based on those searches. Previously, brands could only target based on profile information, but targeting searches could be a more effective way to reach desired audiences.
Facebook’s Graph Search announcement was exciting for many and as time goes on, more will be revealed – especially with Facebook’s partnership with Bing. These new capabilities will be beneficial for both users and brands. Be sure to prepare your profile and page for this great new tool.
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